Erboristeria Federica

For this project I collaborated with Federica, owner of a herbalist's shop in Gaiarine, to completely renew her online and visual identity. I started by creating a simple but evocative logo, which conveys the artisanal and natural value of her work. From there I designed a custom website, designed to be accessible, welcoming and in line with the warm tone of the client. The site includes a catalog section, images of the store, a CTA for WhatsApp and a visual system consistent with her communication.

In addition to the site, I also created business cards, gift cards and stickers to use in the store, maintaining a consistent and recognizable style on all materials.